Elements & Principles Course Description

Join us for an engaging live Zoom course and discover the building blocks of beautiful floral design. Together, we'll explore the Elements and Principles of Design, the essential tools that help transform flowers and materials into meaningful, memorable arrangements.

Through interactive lectures, discussion, and real-world examples, you'll gain a deeper understanding of the unique characteristics of flowers, foliages, branches and materials and learn how to combine them with confidence and purpose.

Whether you're creating designs for customers, preparing for certification, exhibiting your work, or competing, you'll leave with a stronger design foundation and a fresh perspective on the art of floral design. Come ready to learn, be inspired, and see floral design in a whole new way.

Learning Objectives

By the end of this course, participants will be able to:

• Identify and describe the Elements of Floral Design and their role in creating successful arrangements.

• Recognize the characteristics and design potential of botanical and non-botanical materials.

• Apply the Principles of Design to create arrangements with harmony, balance, proportion, rhythm, and emphasis.

• Analyze floral designs using the Elements and Principles as a framework for evaluation.

• Make informed design decisions that enhance creativity, effectiveness, and visual impact.

• Create more purposeful, professional-quality floral designs for everyday work, exhibitions, certification, and competition.